My local pet store convinced me to switch from “Brand X” to Simply Pure Lamb & Rice. I was concerned that my dog (Lacey) would not care for the new food so I bought a 5# bag to try. I opened the 5# bag & let Lacey sample a hand full... which she happily devoured. She had just a small amount of “Brand X” left, so I filled her bowl with “Brand X”, folded the top of the 5# bag of Tuscan Natural closed so it was "sealed" & set it on the ground near where I feed her. I then left to run an errand & returned about an hour later. Lacey would normally eat her food when it was fed, so I was surprised to see the bowl still full when I came back... However, the mess next to the bowl let the proverbial "cat" out of the bag (or should we say lamb), where it was clear that Lacey had re-opened the 5# bag of Simply Pure Lamb & Rice and had her fill of her new taste treat...leaving a full bowl of “Brand X” behind. Considering how palatable “Brand X” is, I would say that Simply Pure has passed the test! ~Pat           I'm 65, retired and have a Rottweiler and German Pinscher, they are currently on your Simply Pure Lamb Meal, but from the reviews, your chicken product is supposed to be one of the best in the U.S. Keep up the good work, too many pet companies have succumbed to corporate buy-outs. I'm going to stick with you folks. Thanks ~ Lonnie           Another success story, On Saturday we had a customer come in because her dog had stopped eating its food. She stated it had always been a picky eater and wanted to know which food we suggested. After discussing the different foods with her, she couldn’t decide on a food. We then suggested that she let the dog decide. With instructions to pour the samples into bowls and to place the packages underneath each, she left. Today the customer returned and purchased a 30# bag of Tuscan Natural Carne. She said she was amazed how quickly both her dogs zeroed in on the Tuscan Natural. Here is a list of the samples she was given. "Brand X" Lamb & Rice “Brand X” Chicken & Rice “Brand X” Herring & Sweet Potato “Brand X” Large Bite “Brand X” Chicken & Turkey “Brand X” Red Meat “Brand X” Herring Tuscan Natural Simply Pure Lamb Meal Tuscan Natural Carne Real life palatability results. Thanks ~Rick